Extra Bilingual Newspaper - CMN Expands Offices into Los Angeles

In response to the growing demand for multicultural and experiential marketing campaigns in the West Coast, Cardenas Marketing Network (CMN), one of the leading multicultural event marketing and sponsorship agencies in the U.S., has opened a local office in Los Angeles, Calif. The new office strengthens CMN�s national presence, adding to its Chicago and Miami offices.

�We�re thrilled to open a new office in Los Angeles as it marks an important step in our development as an experiential event marketing and entertainment entity,� said Elena Sotomayor, executive vice president of Marketing and Sales at CMN. �Los Angeles is the entertainment capital of the world and a critical market for our business and clients. We felt this was the right time to establish a bigger presence in that area as many of our programs for 2010 and beyond will take place in Southern California.�

The office opening reaffirms CMN�s commitment to this important market and enables CMN to provide additional support and services to its rapidly growing client and staff base in the West Coast, which includes Las Vegas and Phoenix. CMN recently increased its staff by 20 percent.

Ingrid Mart�nez, CMN�s L.A.-based project manager, will lead the company�s operations in the new location. Mart�nez is a seasoned project manager whose contributions to CMN include brand activation and event marketing campaigns for various clients.

�Given the tremendous economic potential of Los Angeles, we are confident that our new set-up in the West Coast will help us build a stronger presence and boost visibility for our company, services and clients. We are confident that CMN�s expertise, commitment to client service � as well as the proximity to our clients � will drive tremendous growth for our operations in this region,� added Sotomayor.

Last year, CMN produced over 1,000 events, including concert tours in the U.S., Latin America and Europe. Some of its major experiential campaigns included �Vive Tu Musica with 5 Gum,� a national battle of the bands competition, and �Planeta Wrigley,� the nation�s largest multicultural mobile marketing tour � both sponsored by Wm. Wrigley Jr. Company. Sotomayor and her team also launched �Suda La Verde,� a promotional campaign for Anheuser-Busch featuring the Mexican National Soccer Team.

CMN received several national recognitions in 2009 for its experiential programs. ...

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