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Posted on 03-17-2011
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Kids answered the call to fight colds

Tens of thousands of children answered to Kleenex Brand’s call to educate themselves on ways to fight colds in this flu and cold season.

There is still until late March to register as Certified “Sneeze-Catchers” with the Chance of Winning a Trip to a Thematic Park in Orlando for the whole family.

Just a month after starting a national campaign that looks for registering Hispanic children for them to help fight colds through education in this cold and flu season, about 85,000 people have already positively answered Kleenex brand’s calling and have become Certified Sneeze-Catchers. The campaign was started early January throughout the Hispanic TV and radio, as well as based and digital channel. The campaign looks Latino children to understand, in a funny and appropriate way for their age, the importance of using facial handkerchiefs whenever they feel they will sneeze. At the campaign’s conclusion in March, five winners will be randomly chosen for them to travel with their families, everything paid, to a world known thematic park located in the city of Orlando, Florida.

“The community’s answer to this initiative has been extraordinaire,” stated Ken Champa, Kleenex brand’s associated manager. “It is really inspiring to see so much children taking an active interest in learning about such an important theme. The campaign ends next month, so those who have not yet registered can do it going to the website www.atrapaestornudos.com”.

The brand expects that as long children share their learning about how the Sneeze Shield technology in the facial handkerchiefs helps avoiding hands to get stained, the campaign will have resonance with their parents, too. Just a sneeze can send up to 3,000 drops to the air, at over 100 miles per hour – something napkins neither bath tissue were created ...
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