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Extra News
Embrace Your Textured Hair Celebrity stylists creates a salon quality care line
(CL) — Hispanic women are no strangers to popular beauty treatments, and they spend big money on looking good. According to recent statistics, Latinas spend more than $15 billion annually on beauty products and more than half frequently color their hair. Coloring, flat ironing, relaxing and other chemical or heat processes can alter the texture of hair. These processes can cause the hair to become dry, coarse, frizzy and brittle. Latina women are looking for more choices in hair care products than ever before.
Many Latinas are familiar with textured hair. Textured hair can be naturally occurring curls, waves or tight coils. Caring for textured hair requires more conditioning and moisturizing, since it is usually thicker, drier and tends to tangle more easily than straighter hair types.
According to celebrity stylist and textured hair expert Ellin LaVar, “Textured hair is quite different from straight hair and has distinct styling and care needs.” LaVar is one of the most sought after hair designers today, with a roster of clients, which includes Whitney Houston, Mary J. Blige, Lauren Vélez and Naomi Campbell. “Any woman with naturally textured or hair modified by styling should learn the proper ways to care for it,” said LaVar.
What’s unique about textured hair?
Textured hair is unique in shape and feel. The curl or wave pattern is produced by the curved or flattened shape of the hair follicle from which the hair grows. The curving of the hair strand causes the cuticle layer surrounding the hair shaft to be raised. This gives textured hair its unsmooth feel. The raised cuticle layer also is responsible for the lack of moisture and shine in textured hair.
However, straight hair has a round upright hair follicle resulting in smooth, uncoiled hair. The hair strands of straight hair have a flat cuticle layer. This allows the hair shaft to retain moisture and reflect light. Thus, giving straight hair its soft shiny appearance. Hair texture is directly dependent on the shape of the hair follicle from which it emerges. The flatter or more curved the follicle, the tigher the curl of the hair.
“As a result, women need products that can work intuitively with textured hair to help tame curl, frizz and soften hair,” said LaVar.
Based on decades of working with textured or “challenging” hair, La Var has created Ellin LaVar Textures, a salon quality hair care line designed exclusively for those women with textured hair. The entire Texture line has been carefully formulated to work synergistically with textured hair types, including those that have been chemically treated. They provide economically affordable salon-quality hair care products for Latina women who want the best care for their hair. Here are some of the options to choose from.
Fight tangles
Use SatinSoft conditioner, which is great for thick wavy, curly and all hair types of hair. SatinSoft conditioner is softening conditioner that moisturizes and detangles. This product can be left in naturally curly hair to help define curl, or diluted to soften hair without making it limp.
Style and seal in shine
Use LiquidGlass to tame frizz, smooth hair and enhance color. This product will reduce split, dry and damaged ends due to blow-drying, and give a bright sheen to hair. When applied to wet hair, the product will make hair straighter.
Protect hair
Providing maximum heat protection when styling, ThermMist straightens hair faster and seals the cuticle against common damage. Hair will be light silky, shiny, soft and bouncy.
The careful balance of protein and moisture in the Textures line helps to keep hair at its optimum state, creating control and easy to manage, healthy hair.
Textures products are available exclusively at CVS pharmacies. To learn more, visit ellinlavar.com.
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